Разработка урока по английскому языку в 9 классе по теме: «Advertisements: good and bad points".
план-конспект урока по английскому языку (9 класс) на тему

Разработка урока английского языка в 9 классе по теме: «Advertisements: good and bad points.»

Цели:

Образовательная: формирование навыков говорения и аудирования, умения высказываться по заданной теме с помощью опоры;

Развивающая: развивать логическое мышление, умения и навыки

монологической речи;

Воспитательная: уважительное отношение к реалиям другой страны, воспитание толерантности.

Ход урока.

Слайд 1. Good morning boys and girls! I am glad to see you again.

Let’s start our lesson. Our topic today is advertisements: good and bad points.

I think that it is very interesting. I hope our lesson will help you to improve your English and will help in your future occupation and everyday life.

There are many ways of exploring the world. And we can’t imagine our life without mass media.

Слайд 2. What way of getting information about the world  do you know?

-reading newspapers or magazines;

-using the Internet;

-listening to the radio;

-travelling;

- watching television;

What do you think is the best way of getting information about the world? Why?

P1..

P2…

As for me I cannot say which way of getting information is the best. Sometimes it is necessary to travel to get more information. I think that books continue to be the best and the most traditional way of getting information. And I want to mention about the Internet. Of course the Internet is marvelous and useful but there are some advantages and disadvantages  too.

Слайд 3. Look at the blackboard.  You  can  see some quotes.

Read them and think of what they are about.

“The customer is always right”

“The best advertisement is a good product”

“Advertisement is the mover of the trade” folk wisdom

“Advertising is the tool of the seller that helps him to affect you and make buy his goods”.

“Any advertisement won’t help to sell the thing that is impossible to sell”

Look at the blackboard.

What are reasons and aims to earn money? (Учащиеся высказывают предположения:

- to live;

-to buy different things;

- to educate;

- to travel…

- Among the reasons and aims you called “to buy different things”.  Sometimes we buy something because we listen to the advertisements or some people recommend  to buy it.

Слайд 4

To advertise – рекламировать

An advertisement – реклама

 Advertising- рекламирование

A commercial – рекламная, коммерческая передача

I want that you translate some words and expressions:

Слайд 5.

Full of humour;

Creative;

Funny

Annoying;

Unrealistically;

Put pressure on…;

Choose;

Make you buy;

The products’ defects;

Famous people;

Instead of;

Happy consumers;

Improve your taste;

True information;

Make you buy;

To buy things they do not need;

Слайд 6. I want to divide you into two groups. The first group will protect ads. The second group is the opponents; your tasks to give bad points of the advertisement, your tasks to give good points.

Ex. 3 part 2

Слайд 7.

Young people all over the world have grown up with advertisements. Advertisements can influence young consumers’ choice greatly.

Which of these things are most popular with young British consumers?

Which things are more popular with girls and which are popular with boys?

 Who  spends more – girls or boys?

Слайд 8. What did the British teenagers say about advertising in the media?

Read and translate.

The junk food advertisements should be banned. Bob

Junk food advertisements should not be banned because it won’t stop us from eating it. Cathy

Commercials must not go away. How else are we going to find out about things to buy? Ken

Nobody has the right to tell people what they can and can’t buy. John

They needn’t change anything about advertising; we will still buy what we want!

Commercials can be creative, informative and very useful. Marsha

Because of commercials, we often have to buy things we don’t need.

There should be adverts on TV because they give you time to have a break.

What is your opinion?

I think that average citizen is usually annoyed by all the advertisements printed in newspapers and magazines and the commercials broadcast on TV  but it plays a very important role in our lives.

First of all, let’s try to understand.

The first function is to inform. A lot of information people have from the advertisements they read.

The second function is to sell. Only being naïve people cannot evaluate objectively what is truthful and what is exaggerated.

Thirdly, since the majority of advertisements are printed in our press we pay less for newspapers and magazines.

Then I want that you do ex.

Advertising.

Many people find their work rather _____  but I get a lot of          BORE

_______________  from  my  job.  Advertising  can  be very     SATISFY

_______________ because you have to think of new ways       CREATE

to attract  people’s  ________________. The  best  way  to         ATTEND

do this is by surprising them. _____________    is boring          FAMILIAR

and people soon get fed up with an __________ they             ADVERTISE

have seen many times before. _______________ they          CONSCIOUS

want  to  be  shocked.  Apart  from _____________, the           ORIGINAL

other really important _________of a good campaign          CHARACTER

 is   _____________. After all if people don’t remember     MEMORABLE

what was being advertised, they won’t buy the______.           PRODUCE

Let’s start to check you result/

Подведение итогов. Выставление оценок.