Контрольная работа по теме "Медиа"/ "Mass Media"
методическая разработка по английскому языку (9 класс)

Control Work “Mass Media”

1. Read the descriptions and write kinds of mass media. Translate the descriptions

1. It is a global computer network providing a variety of information and communication facilities.

2. It is a periodical publication containing a variety of articles, generally financed by advertising.

3. It is a publication containing news and information and advertising, usually printed on low-cost paper called newsprint.

4. It is a widely used mass communication medium that broadcasts sound programmes to the public.

5. It is a system for transmitting visual images and sound so that are reproduced on screens, chiefly used to broadcast programs for entertainment, information, and education

2. Read the texts and match them with the titles. There are 2 extra titles

1Traditional delivery                       5. Focus on different readers
2Loss of popularity                         6. The successful competitor
3Money above privacy                   7. Size make a difference
4The best-known newspapers        8. Weekend reader

A. As in many other European countries, Britain’s main newspapers are losing their readers. Fewer and fewer people are buying broadsheets and tabloids at the newsagent’s. In the last quarter of the twentieth century people became richer and now they can choose other forms of leisure activity. Also, there is the Internet which is a convenient and inexpensive alternative source of news.

B. The ‘Sunday papers’ are so called because that is the only day on which they are published. Sunday papers are usually thicker than the dailies and many of them have six or more sections. Some of them are ‘sisters’ of the daily newspapers. It means they are published by the same company but not on weekdays.

C. Another proof of the importance of ‘the papers’ is the morning ‘paper round’. Most newsagents organise these. It has become common that more than half of the country’s readers get their morning paper brought to their door by a teenager. The boy or girl usually gets up at around 5:30 a.m. every day including Sunday to earn a bit of pocket money.

D. The quality papers or broadsheets are for the better-educated readers. They devote much space to politics and other ‘serious’ news. The popular papers, or tabloids, sell to a much larger readership. They contain less text and a lot more pictures. They use bigger headlines and write in a simpler style of English. They concentrate on ‘human interest stories’ which often means scandal.

E. Not so long ago in Britain if you saw someone reading a newspaper you could tell what kind it was without even checking the name. It was because the quality papers were printed on very large pages called ‘broadsheet’. You had to have expert turning skills to be able to read more than one page. The tabloids were printed on much smaller pages, which were much easier to turn.

F. The desire to attract more readers has meant that in the twentieth century sometimes even the broadsheets in Britain look rather ‘popular’. They give a lot of coverage to scandal and details of people’s private lives.  The reason is simple. What matters most for all newspaper publishers is making a profit. They would do anything to sell more copies.

3. Read the text and fill in the gaps with the words from the box

In Britain there are 12 national _____(1) newspapers and most people read one of them every day. Daily newspapers are _______(2) every day of the week except Sunday. Sunday newspapers are ______(3) than daily newspapers. All the Sunday newspapers are national. Most national newspapers in Britain express a _______(4) opinion, most of them are right-wing, and people choose the newspaper that they read according to their own political beliefs.

Fleet Street in London _______(5) be the home of most national daily and Sunday newspapers and that is why people often say “Fleet Street” to mean “the press” even now.

British newspapers can be divided into 2 groups: _______(6) and popular. Quality newspapers are more serious and cover home and foreign news while popular newspapers like shocking, ________(7) stories. These two groups of papers can be distinguished easily because the quality newspapers are twice the size of the popular newspapers.

The quality daily papers are :The Times”, “The Guardian”, “The Daily Telegraph”, and “The Financial ______(8)”. “The Times”, founded in 1785, is considered to be the most _______(9) newspaper voice in the country and is said to be the paper of the Establishment (власть имущие, правящие круги). The “Guardian” appeals to well-educated readers interested in intellectual and social affairs. “The Daily Telegraph” is bought by educated upper middle and middle-class ______(10). The “Financial Times”, printed on pink papers, is read by businessmen.

The “popular” press consists of the “Daily Mail”, the “Daily Express”, the “Daily Star” and the “Sun”/ In all newspapers there is a desperate fight to maintain or improve their circulations but it is worst among the “popular” papers whose main weapons are sex, scandal and sport.

Apart from London-based papers, there are many newspapers. Most of these are evening papers (there is only one London evening paper) and many appear quickly.

4. Answer the questions according to the text

1. Are newspapers popular in Britain?

2. What does the phrase “Fleet Street” mean? Why?

3. What two types of British newspapers are?

4. What are quality newspapers about?

5. What are tabloids about?

6. Give examples of quality newspapers.

5. Write a short essay.

What are the most popular kinds of Mass Media now? How do you prefer get information? Why?

6. Make these sentences shorter using abbreviation. Write 3 your massages.

1. Great to see you tonight at eight, speak to you tomorrow!

2. Please message me later, thanks.
3. Before you go, can you please send me a message? Thanks