Advertising

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Advertising Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group)

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purpose of advertising The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites

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Billboard - the most common, the most efficiency and least expensive type of outdoor advertising. Billboards - one of the most popular types of advertising and time-tested form of outdoor advertising

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Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement

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Modern advertising was created with the innovative techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays , which is often considered the founder of modern, Madison Avenue advertising

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Types of advertising Television advertising. Infomercials. Radio advertising. Online advertising. Press advertising. Billboard advertising. Mobile billboard advertising . In-store advertising . Street advertising . Sheltered Outdoor Advertising . Celebrity branding.