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Выполнила студентка ТЭУ20-1 Боже д онова Диана

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« The skin is not just an adornment, it is a living organ through which internal physiological phenomena manifest themselves to the world »

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Vichy (full Vichy Laboratoires ) is a French cosmetics brand for face and body care and anti-aging cosmetics, owned by L'Oréal since 1955.

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Our skin is unique, which is why Vichy wants to understand how it works and meet the natural needs of each skin: that of women, young people, babies, men, that of everyone. This is what makes the universality of Vichy.

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This is the creation of 8 facial treatments: The famous « Secrets of Vichy » . A magical name enriched with the emblematic image of « the Woman at the Source » . This symbol will remain for years the flag of the brand and the signage of Vichy dealers. The « Secrets » were marketed from the 1930s to the beginning of the 1970s with tremendous success. Also in the 1930s, alongside face care, Vichy developed a hygiene line, lipsticks, lip pencils, then with the advent of leisure, a browning oil, an anti-cellulite slimming cream. With the slogan: « Women, be more beautiful than yesterday. Make your body benefit from the quadruple bath of air, light, water and movement. »

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Distributed in department stores, drugstores, Vichy opted exclusively for this last circuit when, in August 1955, L'Oréal became its owner. François Dalle , former president of L'Oréal, remembers: "The acquisition of Vichy would allow us to embark on the adventure of cosmetic products. My project was to define a collection which would be exclusively intended for sale in pharmacies ». This allowed us to invent « dermopharmacy ».

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Since then, the pharmacy, the predominant distribution channel, has been an essential element of the identity of the Vichy brand. If the brand is sold in traditional pharmacies, as in China for example, we always require the presence of a pharmacist trained in the brand, products, cosmetics and skin diagnosis. In a drugstore-type distribution, Vichy will most often be behind the pharmacy counter or close to the prescription counter. In Latin America, for example, our distribution model intends to reproduce the values of the European pharmacy with qualified advice, expert in the brand, underlines Charlotte Franceries , International Marketing Director.

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Thermal spring water is the unifying natural active ingredient, guaranteeing the skin's tolerance and resistance, “health active ingredients” enrich the products. The efficacy and safety records of these active ingredients benefit from L'Oréal research in areas as varied as the biomechanics of the skin, the micro-relief of tissues, cell cultures and models of reconstructed skin. Each active ingredient is targeted to the exact needs of the skin: eg Mexoryl XL or SX filters, intended for the Capital Soleil range, to protect the skin from UV rays. Thanks to triple emulsion technology (inspired by the world of vaccines), Vichy combines retinol and vitamin C in Reti -C to fight against skin aging.

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Since its origin, the brand's journey has been inseparable from dermatology, pharmacy and proximity to women. Over the past decade, the concept of health has changed: accelerated medical research, longer life expectancy, democratization of health information. Everything contributes to a new attitude towards health. Health professionals set up advice relays to preserve the health capital of your skin. Vichy accompanies this modern health trend throughout the world in liaison with pharmacists, dermatologists and public authorities, by creating Sun Prevention Centers, educational campaigns on good behavior in the sun, in 14 European countries, i.e. 100 000 personalized solar recommendations! Vichy, through these initiatives, pursues a single goal.