Целью данного исследования является изучение одной из наиболее актуальных проблем, затрагивающих жителей мегаполисов, а именно необходимости внедрения инновационных технологий с целью сокращения количества дорожно-транспортных происшествий, вызванных невнимательностью со стороны пешеходов, пользующихся электронными устройствами в момент передвижения.
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The present research aims to address one of the major challenges facing urban dwellers today, namely the need to implement new technologies to reduce the number of road accidents caused by smartphone-induced inattentiveness on the part of pedestrians.
The relevance of the research topic is evidenced by the fact that with the increasing popularity of smartphones, it has become common to see pedestrians at busy intersections with their eyes glued to the screens of their gadgets. According to App Annie1, an app analytics and data company, Russia is facing a rise in the number of smartphone users2 and a corresponding increase in the number of road accidents involving mobile phone addicts. Traffic police reports reveal that in 2021 alone smartphone-induced inattentiveness resulted in more than accidents and this trend seems set to continue3. Survey Analysis
A survey has been carried out to determine if a select number of adolescents (50 in total), aged between 12-14, are prone to the risks addressed in the research. To this end, the respondents were asked how frequently they happened to cross busy roads while using their smartphones and whether they felt the existing road safety facilities were efficient in preventing accidents involving smartphone-addicted pedestrians. The findings, with the vast majority of the teenagers confessing to using gadgets at busy intersections, given the lack of efficient preventative measures, reveal that the problem is urgent and calls for prompt action.
To accomplish the aim of the research, the following framework has been adopted:
Firstly, an overview of the existing road safety facilities available in Russian cities is provided with the objective of establishing how efficient they are in terms of their capacity to reduce smartphone-induced road accidents.
Secondly, an examination of alternative solutions implemented in other countries is conducted and proposals for these to be adopted by the Russian authorities are put forward.
Finally, conclusions are drawn and the scope for further research is identified.
In terms of methodology, the author of the project has made a detailed study of the relevant Internet sources and conducted an opinion poll among his peers to validate the need for the implementation of the new technologies addressed in the research.
In practical terms, the findings of this research are considered worthwhile because they are expected to raise public awareness of the problem that smartphone addicts face at busy intersections.
Today audible traffic signals are widely used across Russian cities at busy street crossings4 but these are aimed at informing visually impaired pedestrians and may fail to redirect the attention of smartphone users wearing headphones, as is often the case.
To address the problem, some countries, China among others, have adopted technologies that enable phone-obsessed pedestrians to cross the road safely while staring at their screens5.
In Hong Kong, for example, LED lights illuminating crossing points have been installed as a reminder for pedestrians to stop6.
It has been established that the number of pedestrians killed on Hong Kong’s roads fell from 57 in 2019 to 55 in 20226. This suggests that if implemented in Russia the initiative will reduce the pedestrian fatality rate as it has in China.
City authorities should be urged to test-drive the innovative method at the busiest and most dangerous intersections. In Moscow, for example, Presnenskiy district and Lublino are known to have seen the highest pedestrian accident rate in 20217
The research has found that efforts are being taken worldwide in response to high injury and fatality rates among pedestrians. Importantly, people's obsession with smartphones has been recognized as an aggravating factor. Following the example of such cities as Hong Kong, Russian authorities should consider installing LED lights illuminating dangerous crossing points.
It should be acknowledged that the present research has a number of limitations. Such issues as the potential drawbacks of the proposed solution have not been addressed within the framework of the study and therefore provide a worthwhile direction for further investigation.
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