Contents

Introduction……………………………………………………………….…...3

Chapter 1. Blogs as the Internet talking pages ………………………....…...5

1. What is the blog? …………………………….…………………………..5
2. History of blogs……………………………….……………………….....6

Chapter 2. Video blogs …………………………….……………………….....7

2.1 History of video blogs…...……………………….………………………....7

2.2. YouTube presence ……………..…………………………………………..7

Chapter 3. The most popular video bloggers.……………..…………………9

3.1. The most popular English-speaking video bloggers…………….…….…...9

3.2. The most popular Russian-speaking video bloggers…………….…….….16

Chapter 4. Similarities and differences…………………………….…..…...20

4.1. The main topics………………………………………………….……......20

4.2. Attitude to subscribers…………………………………………….……....22

4.3. Censorship………………………………………………………….……..26

     Conclusion……………………………………………………………….…....28

     Results of the survey…………………………………………………...Survey2

Annex……………………………………………………….………....……...A2

     Resources …………………………………………………..……….Resources1

Introduction

In recent time among people of different age to communicate on the Internet became fashionable. In modern society, the internet has been perhaps the most outstanding innovation in the field of communication. Some people claim that the popularity of the internet will lead to damage to their communication skills. However, in my opinion, the internet is just a different way to communicate. I would like to state the benefits of the internet in communication. One of the popular means of communication now is video blogs. I am interested in this topic, because I believe these web pages is a very effective way of changing information. Nowadays many blogs provide video material as a commentary on a particular subject or topic. I began to study video blogs in detail, then, considering it has not been fully studied, I decided to write the work about them.

After a survey among classmates, I found out that video blogs are popular among teenagers of my age, as 56% watch video blogs and 8% lead them. Only 36% say that they don’t watch video blogs. I asked them “why?” , they are referred to the lack of time.  (Graph №1, Annex№1, p.A1)

         To determine the popularity of the English-speaking YouTube channels among teenagers in Russia, I asked “Do you watch English-speaking You Tube channels?”  43%  of students responded positively.   (Graph №2, Annex№1, p.A1)                                                                           

           The survey showed that videoblogging is popular among teenagers and gain increasing popularity of English-speaking viewing YouTube channels without translation, which helps to improve the language skills and increase knowledge of other countries' cultures.         (Poll results you can see in the p. Survey 3)

                After that I had a theory that the blog  is a dialogue of cultures and interests between the inhabitants of different countries. I am going to prove it.

          To prove this theory, I set the following tasks:

• Determine
  • what a video blog is
  • who the video bloggers are
• Analyze

the English-speaking and Russian-speaking video bloggers

• To identify

similarities and differences between them

            To realize my goals I used different sources of information. They are

Articles from the youth magazines,  Internet sites,  dictionaries and electronic encyclopedia.

Chapter 1. Blogs as the Internet talking pages

1. What is the blog?

 A blog is a discussion or informational website published on the World Wide Web. It consists of discrete, often informal diary-style text entries ("posts"). Posts are typically displayed in chronological order, so that the most recent post appears first, at the top of the web page. Until 2009, blogs were usually the work of a single individual, sometimes of a small group, and often covered a single subject or topic.  The rise of Twitter and other "microblogging" systems helps integrate all kinds of the  blogs into the news media.

         In the 2010s, majority are interactive Web 2.0 websites, allowing visitors to leave online comments and even message each other via GUI widgets on the blogs, and it is this interactivity that distinguishes them from other static websites. In that sense, blogging can be seen as a form of social networking service. Indeed, bloggers do not only produce content to post on their blogs, but also build social relations with their readers and other bloggers.

Many blogs provide commentary on a particular subject or topic, ranging from politics to sports. Others function as more personal online diaries, and others function more as online brand advertising of a particular individual or company. A typical blog combines text, digital images, and links to other blogs, web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important contribution to the popularity of many blogs. However, blog owners or authors need to moderate and filter online comments to remove hate speech or other offensive content.

         Most blogs are primarily textual, although some focus on art (art blogs), photographs (photoblogs), videos (video blogs or "vlogs"), music (MP3 blogs), and audio (podcasts).

1.2. History of blogs

The term “weblog” was coined by Jorn Barger on 17 December 1997. Shortly thereafter, Evan Williams  devised the term “blogger” in connection with Pyra Labs Blogger product, leading to the popularization of the terms.

The modern blog evolved from the online diary, where people would keep a running account of the events in their personal lives. Most such writers called themselves diarists, journalists, or journalers. Justin Hall, who began personal blogging in 1994 while a student at Swarthmore College, is generally recognized as one of the earlier bloggers, as is Jerry Pournelle.

Another early blog was Wearable Wireless Webcam, an online shared diary of a person's personal life combining text, digital video, and digital pictures transmitted live from a wearable computer and EyeTap device to a web site in 1994. This practice of semi-automated blogging with live video together with text was referred to as sousveillance, and such journals were also used as evidence in legal matters. Early blogs were simply manually updated components of common Websites. However, the evolution of electronic and software tools to facilitate the production and maintenance of Web articles posted in reverse chronological order made the publishing process feasible to a much larger, less technical, population. Ultimately, this resulted in the distinct class of online publishing that produces blogs we recognize today. For instance, the use of some sort of browser-based software is now a typical aspect of "blogging". Blogs can be hosted by dedicated blog hosting services, or they can be run using blog software, or on regular web hosting services.

Chapter 2. Video blogs

2.1 History of the video blogs

A video blog or video log, usually shortened to vlog, is a form of blog for which the medium is video, and is a form of web television. Vlog entries often combine video with supporting text, images, and other pictures. Entries can be recorded in one take or cut into multiple parts. The vlog category is popular on YouTube.

 On January 2, 2000, Adam Kontras posted a video alongside a blog entry aimed at informing his friends and family of his cross-country move to Los Angeles in pursuit of show business, marking the first post on what would later become the longest-running video blog in history. In November of that year, Adrian Miles posted a video of changing text on a still image, coining the term vog to refer to his video blog. In 2004, Steve Garfield launched his own video blog and declared that year "the year of the video blog".

Vlogging saw a strong increase in popularity beginning in 2005. The Yahoo! Videoblogging Group saw its membership increase dramatically in 2005. The most popular video sharing site to date, YouTube, was founded in February 2005. By July 2006, it had become the 5th most popular web destination, with 100 million videos viewed daily and 65,000 new uploads per day.

2.2. YouTube presence

 YouTube currently ranks among the top three most-visited sites on the web.  As a high traffic area for video bloggers, or vloggers, YouTube has created a platform for these participants to present their personal videos, which oftentimes are filmed using hand held point and shoot cameras. The popularity of vlogs in the YouTube community has risen exponentially in the past few years; out of the top 100 most subscribed YouTube channels, 17 provide vlogs as their primary style of footage. Many of these vloggers are a part of the YouTube Partner Program, which professionalizes the industry and allows for monetary gain from video production. This professionalization additionally helps increase exposure to various channels as well as creates a sense of stability within the field. Additionally, this professionalization allows content creators to be deemed a credible source by their viewers. Furthermore, many vloggers have been able to turn their channels into sustainable careers; in 2013, the highest paid vlogger brought in a minimum of $720,000 for the year. Hollywood is taking notice of this rising medium, and has placed its value ranked over other entertainment companies such as Marvel, which was recently bought out by Disney as well.

Chapter 3. The most popular video bloggers.

                                                                          [Who are they?]

3.1 The most popular English-speaking video bloggers.

 PewDiePie

(picture№1 “PewDiePie”,Annex№2, p.A2)

Felix Arvid Ulf Kjellberg was born on 24 October 1989,  he is better known by his online alias PewDiePie, is a Swedish web-based comedian and video producer, best known for his Let's Play commentaries and vlogs on YouTube.

Born in Gothenburg, Sweden, PewDiePie originally pursued a degree in industrial economics and technology management at Chalmers University of Technology. In 2010, during his time at the university, he registered his PewDiePie YouTube account. The following year he dropped out of Chalmers to focus on his YouTube channel, much to the dismay of his parents. Having been refused support from them, PewDiePie began working at a hot dog stand to fund his videos. PewDiePie soon gathered a rapidly increasing online following, and in 2012, his channel surpassed one million subscribers.

Since 15 August 2013, PewDiePie has been the most subscribed user on YouTube, being surpassed briefly in November and December 2013 by YouTube's Spotlight channel. Holding the position since 22 December 2013, the channel has reached over 49 million subscribers as of November 2016. On 19 July 2014, the channel surpassed singer Rihanna's Vevo account on YouTube to become the most viewed channel of all time, and as of November 2016, the channel has received over 13.8 billion video views. In 2016, Time magazine named him one of "The World's 100 Most Influential People".

         PewDiePie refers to his fanbase as the "Bro Army", and individual fans as "bros". Through his Bro Army fanbase, PewDiePie has raised money for charities. Due to his popularity, PewDiePie's coverage of indie games has created an Oprah effect, boosting sales for titles he plays. PewDiePie lives in Brighton with his girlfriend, Italian YouTube personality Marzia Bisognin.

Jenna Marbles

(picture№2 “Jenna Marbles”,Annex№2, p.A2)

Jenna Marbles, is an American YouTube personality, vlogger, comedian, and actress. As of May 2016, her channel has over 16 million subscribers, making it the seventh most subscribed channel on YouTube and the top channel operated by a woman.

Marbles was born and raised in Rochester, New York, where she graduated from Brighton High School in 2004. She then moved to Boston, where she attended Suffolk University. At Suffolk she obtained a Bachelor of Science in Psychology, and later attended Boston University for a Master of Education in Sport Psychology and Counseling.

Marbles initially started her career with Barstool Sports, where she wrote for their female counterpart site StoolLaLa. In the summer of 2010, Marbles was sharing a three bedroom apartment in Cambridge, Massachusetts. She had an $800 rent that she paid for by working various jobs, like bartending, working at a tanning salon, blogging, and go-go dancing at nightclubs.

Marbles released a video in 2010 entitled "How To Trick People Into Thinking You're Good Looking" which was viewed over 5.3 million times in its first week. Her video "How To Avoid Talking To People You Don't Want To Talk To" was featured in articles by The New York Times and ABC News in August 2011.

 She uploads a new video to her YouTube channel every Wednesday or Thursday. Her pseudonym "Jenna Marbles" comes from her mother's complaint that "Mourey," their legal surname, pulled up only Jenna's videos on Google. Jenna's mother was unemployed at the time that Jenna's first video went viral, and was concerned that their content might put off potential employers. The name "Marbles" comes from her dog "Mr. Marbles". As of July 2015, Marbles' YouTube channel had about 15 million subscribers and over 1.8 billion video views.

Marbles has also professionalized her business affairs by expanding her business and bringing in people to help, including, a personal assistant, a business manager, and her mother (the chief executive officer). 

Zoella

(picture№3 “Zoella” Annex№2, p.A3)

Zoe Elizabeth Sugg (born 28 March 1990) is an English fashion and beauty vlogger, YouTuber, and author. She is best known by her YouTube username Zoella. Her debut novel, Girl Online, was released in November 2014 and broke the record for highest first-week sales of a first-time novelist since Nielsen BookScan began compiling such records in 1998.

            Sugg was working as an apprentice at an interior design company when she created her blog, "Zoella", in February 2009. By the end of the year it had a thousand followers and as of September 2015 it has received over 540 million total visits. The fashion, beauty and lifestyle blog expanded into a YouTube channel in 2009, while Sugg was working for British clothing retailer New Look.

 In 2013, Sugg was named as one of the National Citizen Service's ambassadors, helping to promote the newly launched youth service. The following year she was named as the first "Digital Ambassador" for Mind, the mental health charity.

            Sugg's main channel, Zoella, first named "zoella280390" after her birth date, is mostly fashion, beauty hauls, and "favourites" videos (showing her favourite products of the previous month). Her second channel, MoreZoella, contains mostly vlogs where she shows her viewers what she does in her day. She is a member of the Style Haul network and is represented by Dominic Smales at Gleam Futures. Sugg also appears alongside many other YouTubers on the channel Daily Mix, which is managed by Gleam. Sugg has done many collaborations on her channel Zoella with other YouTubers, including: Louise Pentland, Tanya Burr, Alfie Deyes, Tyler Oakley, Troye Sivan, Grace Helbig, and many others.

            Sugg is influential through social media, being mentioned by The Telegraph as one of "Britain's most influential Tweeters" in 2013. As of December 2015, Sugg's main YouTube channel has over 9.9 million subscribers and over 663 million video views, and is the 50th most subscribed channel on the website; her second channel "MoreZoella" has over 3.4 million subscribers and over 290 million video views. She also has over 4 million followers on Twitter and over 7 million on Instagram.

            As of latest numbers, Zoella's subscriber count stands at 11,351,042 and has a total of 862,013,998 views. Zoella's channel still remains in 50th place as of November 8, 2016.

            In December 2014 Sugg was criticised for filming whilst driving her car. A member of the Metropolitan Police said "She could have killed someone. How can anyone who has their eyes off the road for that amount of time be in complete control of a vehicle?" Sugg's spokesperson stated that "at the time of filming she was in mostly stationary traffic."

Bethany Mota

(picture№4 “Bethany Mota” Annex№2, p.A3)

Bethany Noel "Beth" Mota born November 7, 1995.  She is an American video blogger. Starting with her YouTube channel, Macbarbie07, created in 2009, she rose to fame for her haul videos, in which she shows her fashion and style purchases via the internet. She uploads videos of outfit ideas, makeup and hair tutorials, recipes, and do it yourself ideas. She has since expanded into her own fashion line at Aéropostale. She has gone on multiple tours, which she calls her "motavatours" to meet and interact with fans. She has also been on Season 19 of Dancing with the Stars.

            Mota is one of the most popular YouTube celebrities. Mota's first haul video was in June 2009. She began her YouTube channel in order to escape the stress of bullying and rapidly gained followers, which numbered 9.5 million in October 2015. Business Insider described her as "relentlessly upbeat and bouncy" and "a virtuoso of positivity".As hauling became more popular on YouTube, retailers began to use it for marketing, and Mota was offered free cosmetics and gift cards. Mota is ambivalent about promotional videos, but when she does feature free products, she clearly identifies the products that she has not purchased. In January 2014, Business Insider estimated that she made $40,000 a month on her videos. In order to cultivate her fan following, she purchases prizes and awards to give them to fans who promote her videos. Her fans are called "Mota-vators". Besides her fashion-related videos, she also maintains a more personal account, which she uses to discuss whatever interests her. In 2014, she was selected to be among the content creators in YouTube's first advertising campaign. Mota has also appeared on YouTube's web show IMO, an opinion show aimed at teenagers. She also interviewed President Barack Obama on January 22, 2015 as part of a Whitehouse initiative to reach out to a broader audience following his 2015 State of the Union Address.

Tyler Oakley

(picture№5 “Tyler Oakley” Annex№2, p.A4)

            Mathew Tyler Oakley Sivan, (born March 22, 1989), known as Tyler Oakley, is an American YouTube and podcast personality, humorist, author and activist. Much of Oakley's activism had been dedicated to LGBT youth, LGBT rights, as well as social issues including healthcare, education, and the prevention of suicide among LGBT youth. Oakley regularly posts material on various topics, including queer politics, pop culture and humor.

            Oakley probably began making videos in 2007; his first video Raindrops might have received over 420,000 views on YouTube as of January 3, 2016.  Since uploading his first video in 2007while a freshman at Michigan State University, his work of over 399 videos has over 535,000,000 views and over 8,000,000 subscribers as of March 16, 2016. Oakley, who is openly gay, is a former member of the successful collaboration channel "5AwesomeGays," where he produced the Friday video for over three years. He was featured in the 2014 Frontline investigative report, "Generation Like," a follow-up on how teenagers are "directly interacting with pop culture" to the 2001 report, "The Merchants of Cool." SocialBlade, a website that rates YouTube and Instagram accounts, ranks his YouTube channel, as of August 16, 2015, with a grade "B+", subscriber rank of 109, video view rank at 1,129th, and a SocialBlade rating of 1,329th. As of February 2016 he also has more than 5 million followers on Twitter and 6 million on Instagram.

            As of March 2013, Oakley co-hosted a weekly pop-culture news update – "Top That!" – with Becca Frucht for PopSugar until October 31 when he announced his departure. From 2013–14, he performed the voice of Mr. McNeely in five episodes of the comedy web series The Most Popular Girls in School. has hundreds of thousands of followers on Facebook and Tumblr. In 2015, he released his first collection of humorous personal essays under the title Binge, via publishers Simon & Schuster.

In 2016 The Tyler Oakley Show, with Oakley as host of the show, premiered. The show will air weekly on Ellen DeGeneres’ ellentube platform.

MyLifeAsEva

(picture№6 “MyLifeAsEva” Annex№2, p.A4)

            Eva Gutowski (more commonly known as "mylifeaseva") is a YouTube entertainer with over 6 million subscribers. She was ranked #4 in Variety's Famechangers Digital Star Ranking list. People termed her YouTube's fastest growing star. She has also been included in Billboard's Social Media Stars list.

            Eva posts on two YouTube channels (Eva Marisol & MyLifeAsEva), and has collaborated with other YouTubers throughout her YouTube career. (See collaborations.)

            Besides DIY and beauty-themed and Skit videos, Eva enjoys posting Lookbooks, Hauls, and What's In My ... videos. Eva has created Lookbooks for almost every season and holiday, such as her Summer Lookbook.

            She has also created hauls from different stores she's shopped at. A few of these are her Black Friday Haul, her Drugstore Makeup Haul, and her American Apparel and Forever 21 Spring Haul. She usually explains why she loves the item purchased and some outfit ideas for them.

 The What's In My … videos usually show the things Eva can't live without. In her What's in My Gym Bag? and What's on my iPhone? videos Eva showcases her favorite things in/on each item.

            In her What's On My iPhone video, Eva spoke about how she edits her thumbnails, and the apps she uses on a daily basis.

            Eva has also created her own music video titled "Literally My Life" uploaded on April 16, 2015.

            Eva also played a part in Chevy's #ChevyGoesEmoji commercial.

            Usually Eva creates vlogs and and skits, such has her Fall Expectations vs. Reality and What I Do Before Filming video. These are generally fun little videos that show Eva's personality and are generally relatable. Eva also does Q&As or Question and Answers. Eva has done approximately three of these. Eva has done many vlogs on her vlog Channel "Eva Marisol"

ThatcherJoe

(picture№7 “ThatcherJoe” Annex№2, p.A5)

Joseph Graham "Joe" Sugg (born 8 September 1991) is a British YouTuber, film-maker, author, and vlogger. He is known for his YouTube channels ThatcherJoe, ThatcherJoeVlogs and ThatcherJoeGames.

            Sugg created his 'ThatcherJoe' channel in November 2011 and as of 28 July 2016 he has over 7.1 million subscribers and over 500 million video views. His videos consist of challenges, pranks, and impressions. He created a 'YouTuber Innuendo Bingo', similar to the BBC Radio 1 segment and was later invited to appear on the Radio 1 segment himself.

            Sugg was part of the 'YouTube Boyband' that raised money for Comic Relief and was featured in The Guardian.

            Sugg also featured on the 2014 single "Do They Know It's Christmas?" as part of the Band Aid 30 charity supergroup, raising money for the Ebola virus epidemic in West Africa.

3.2 The most popular Russian-speaking video bloggers.

EeOneGuy

(picture№7 “EeOneGuy” Annex№2, p.A5)

Ivan Rudskoi  also known as EeOneGuy born on 19 January 1996) is a Ukrainian web-based videobloger, best known for his Let's Play commentaries, comedy videos and vlogs on YouTube.

            At first, all his videos were filmed in Ukraine. Then he met his girlfriend and moved to Sapporo, Japan where he made a lot of content. After coming back, EeOneGuy has been living in Moscow.

            The first video of EeOneGuy on YouTube published on Mar 24, 2013.

            Then he was engaged only letspley video. That's were the video that he filmed with his friends. A little later, when he has more popularity, the channel is beginning to change the format of the Letsplay video to Challenge and vlogs.

            Partnership of consumer electronics company Lenovo with the online video community looks like its most ambitious so far. It teamed up with production company Portal A for a campaign that features YouTube stars EeOneGuy, Matthew Santoro and TheViralFever.

Maxim Golopolosov "100 500"

(picture№8 “Maxim Golopolosov "100 500”” Annex№2, Pa6)

            "100 500" - a weekly entertainment show online, the author and presenter who is Maxim Golopolosov. The first issue of the transfer appeared on YouTube August 29, 2010.
           In the show "100 500" Maxim Golopolosov makes overview videos on funny videos found on the Internet. The comic effect is achieved by gluing fragments of video with commentary master. Four video is selected for each issue. Shootings are made against a background of leopard bedspread. The project operates four.
           The channel takes the third place in number of views among the Russian-speaking channels and 1 place on the number of views in the category of “Comedians”.

This is Horosho

(picture№9 “This is Horosho” Annex№2, p.A6)

This is Horosho is a Latvian web series in Russian first aired on October 16, 2010. It is similar to Ray William Johnson's Equals three. Stas Davydov, its host, reviews three viral videos submitted by users and makes satirical comments on them.  Its episodes are traditionally released on Tuesdays and Fridays. From January to May 2012, the show was aired on Russia's Channel One. The show is based in Riga, Latvia where a large Russian-speaking population lives.

            The producing team is composed of three people: Stas Davydov is the host, Vitaly Golovanov is the producer and Sergey Fedoronko is the PR-manager.

            In 2011, This is Horosho was named the best Russian video blog of the year.

            As of Novemaber 2016, the YouTube channel has more than 1 billion views and over 5 million subscribers.

Frost

(picture№10 “Frost” Annex№2, PA7)

Yuri Morozilka- Russian gamer and videobloger quite popular in the Russian segment of Youtube.
           Frost received a share of fame on YouTube, where its registered channel 2 October 2012. On February 15, 2016 has more than 5,000,000 subscribers and more than 2,110,328,873 views. First became popular on YouTube thanks to the game Minecraft.

TheKateClapp

(picture№11 “TheKateClapp” Annex№2, pA7)

TheKateClapp- Ekaterina Romanova Trofimova- Russian videobloger. Relieves and publishes various videos, whether sketches, musical parodies or conversational video. Her video projects are in the top 10 most profitable in Russia. In November 2016 it has more than 5 million on the channel - «TheKateClapp».

Maria Way

(picture №12 “Maria Way” Annex№2, pA8)

 Maria Way - a popular blogger, the favorite of millions of viewers YouTube video sharing. His real name she does not advertise.

Maria Way fascinated video shot during his school years. No one supported the beginnings of future stars. My mother advised the girl to engage in more serious things. They did not understand Masha and her friends. However, it has managed to achieve success in their business. Eventually Maria Way could become popular.
She began to record videos for one of the beauty channel on video sharing YouTube, later she realized that she can work independently. Maria Way has created its own channel. In addition, it has the largest Public about the beauty in contact.
           Popular blogger is also their pages in social networks such as twitter and instagramm. It has millions of subscribers who daily monitor new stars publications.

                      Sasha Spielberg

(picture №13 “Sasha Spielberg” Annex№2, pA8)

            Sasha Spielberg - videoblogger, aspiring singer. Popularity of the Internet began after pouring several videos in English on YouTube. In her signed thousands of Americans and a lot of friends at the other end of the earth. The parents decided to send her to a boarding school abroad.

            After his arrival in Russia, she started to shoot videos in Russian.

            On YouTube, she has two channels: music and vlogs.

            In 2010, Sasha began to spread ordinary kavery.V November 2012. Spielberg has created a second channel for vlogs. There she puts quite popular, although, according to some people, is not particularly interesting video.

            October 4, 2013 on its second channel, it has posted a video in honor of 100 000 subscribers, which said that he was going to release his first album, which will be released in the spring of 2014.

Julia Pushman

(picture№14 Julia Pushman Annex№2, p.A9)

Julia Pushman - videoblogger. The channel was created June 26, 2013, and the first video was published on August 30, 2013 On April 21, 2016 Julia gained 1.2 million subscribers and 95 million views and bhp figures continue to actively grow. Julia takes various videos without being tied to a specific topic: vlogs, travel tags.

             Now Muscovite in his channel continues to share short stories about their everyday life. Amuses its subscribers with the best girlfriend Kareena Kasparyants, makes a purchase, which tells. And still continues to openly answer questions of interest to her friends.

YanGo

(picture №15 “YanGo” Annex№2, p.A9)

Channel Yango quickly became popular. His focus - it's mostly comedy sketches. Filmed Gordienko and letsplei many popular computer games.

            To his new hobby Yang Gordienko reacted with complete seriousness and high responsibility. Video Yango always informative and carry some meaning. Bloggers, despite her young age, did not like the reigning many YouTube channel trend towards filling meaningless rollers. Moreover, yango plans to introduce on its channel some cognitive categories, for which will be useful to shoot video.

Chapter 4. Similarities and differences

4.1. The main topics

                There are some main topics which are interesting for subscribers in the Internet. They refer to everyday life, computer games, telephone communication and hobbies. Here it is a range of them.

• DIY

            Do it yourself, also known as DIY, is the method of building, modifying, or repairing things without the direct aid of experts or professionals. Subsequently, the term DIY has taken on a broader meaning that covers a wide range of skill sets. DIY amongst the community of subscribers  is popular with ideas being shared on social media such as YouTube about clothing, jewellery and hair styles.  This trend is becoming popular.

• Let's Play

            Let's Play - Video about passing a variety of video games with or without comments. Let's play, as a mass phenomenon, was born around 2012 in the vast English-speaking Youtube, and then, as often happens, was transferred to us. I want to note that the difference between let's play and passages is still there, and it lies in the fact that making the passing game, the player is trying to show each side of the game, all of its secrets and hidden vines. If we talk about Russian, let's play here or letspleyschik does not follow any rules, but just plays for fun.

• Reviews

            Reviews - video in which, unlike let's play, it is not removed the passage of computer games. But what is the review? Review is a brief video report of the features of the game such as the plot, gameplay, music, depending on which obzorschik raises some assessment game. Generally, obzorschiki can use their reviews not only in computer games, but also for other things too, such as an overview on the smartphone, TV, computer, etc.

• Prank

            Prank - telephone hooliganism. People practicing Prank are called prankery. Prankery make phone calls (usually anonymous) and by provocations and jokes force their victims to give them a bright response.

• Challenge

            Challenge - These blogs challenge you and seem to say: "Come on, show me what you can do, what you can do."
They lure you to a bright design and attractive banners in order to motivate you to do some actions or compete in something.

• Life hacking

            Life hacking - in slang means a little trick and useful advice to help solve everyday problems, thereby saving time. This is a set of methods and techniques "hacking" surrounding life to facilitate the achievement of these goals by using various tips and clever tricks. Usually  lifehackers do not create new techniques but use existing advice like how to remove a  spot or fix a thing.

• Beauty Blog

            Beauty Blog - it's a video where there is all the information about the hottest beauty-updates, seasonal and limited make-up collections of new and proven procedures and tools for face, body and hair. It is also a place where the topical issues of the beauty industry are raised and discussed.

            To sum up, analyzing various YouTube channels, I came to the conclusion that all these themes have been taken from the English version of You Tube. Now these themes have become common and are used both the Russian-speaking and English speaking YouTube, and the terms have become international. So it is a similarity.

4.2. Attitude to subscribers

Attitude to the subscribers depends on the existence of a channel on YouTube. What bloggers are driving us and what repels?

• The output of new video

            To find out how often the video bloggers spread the video on their channel, I conducted an analysis which compares the most well-known Russian-speaking and English-speaking video bloggers.

                           English-speaking video bloggers.

             An average  4 new videos a week.

                          Russian-speaking video bloggers.

An average  1 new video a week.

            Processing  the data I came to the conclusion that videos on the English-speaking channels appear 4 times more often than on the Russian-speaking channels. This is the difference. English-speaking video bloggers care about the frequent release of new video on their channels, and  do think of their subscribers.

• What attracts and what repels

            People surfing YouTube channels, after watching only one video can understand if they are interested in that YouTuber or not. How does this happen? Certainly it happens on a subconscious level, a person simply realizes that he's interested in it. Psychologists have proved that there are some factors affecting the man during intercourse. During the communication different factors effect on each person. He or she can be attracted by a sound of voice, appearance, quality of videos and so on. That is why someone is interested in one sort of people, and someone in others. Since video blogs is a means of communication in the Internet, we can see and hear the speaker, and we can make our choice. Then I decided to find out what attracts and what repels the audience in video bloggers.

To realize  this idea, I conducted a survey.  I asked what teenagers pay attention to while watching the video.

1. Attracts

As a result, in the first place was the sincerity. The second and third place occupied the jokes and simplicity. But the appearance of bloggers, surprisingly, took the 4th place in the list. And outsiders have become the voice, honesty and mimicry. (Graph №3, Annex№3, p.A10)

• Sincerity

First of all, I needed to understand what kind of personality can be called genuine. To do this I formulated the concept of sincere man.

Sincerity - a perfect honesty, transparency and clarity.

Therefore, I can make a clear definition of a sincere man.

Sincere man - a man who, in the presence of others behaves in the same way as in solitude, comes from good intentions, kindness and positive attitude.

Everyone has the right to choose if the man is sincere or not, as we have never seen YouTuber in his life and can’t judge about his behavior.  I believe that the English-speaking video bloggers are more sincere. I will try to prove the point. I'll start with the fact that the Russian-speaking YouTube has a lot of cutesy videos. Since cutesy videos are not natural, then Russian-speaking content is not sincere. In the English-speaking YouTube cutesy videos are present too, but not very often.

So it can be argued that the English-speaking video is more sincere.        

• Jokes

I'm not talking about jokes, since all people have different senses of humor. Different countries have different sense of humor and the fact that the Russian-speaking audience may seem ridiculous for English-speaking and vice versa.

• Simplicity

First, I need to understand what simplicity is. I note that simplicity is easiness of communication.

  Simplicity – is when a person is not afraid to say what he thinks, to be a bit funny or not to follow the trends.

Analyzing the most famous Russian-speaking and English-speaking bloggers I have come to the conclusion that the English-speaking bloggers are more simple.

Thus the English-speaking video bloggers are more attractive for their audience than Russian-speaking ones.

2. Repels

When I asked what factors discourage you, I received the following answers: look down, silly jokes, pleading for likes and subscription, boasting and ingratitude. (Graph №4, Annex№3, p.A10)

• Look down

I have formulated a clear concept haughtily.        

Haughtily - disregarding the opinion of others (subscribers) and reneging on the promises.

After analyzing I can say that the Russian-speaking YouTubers do not keep their promises and not considered the opinion of the subscribers. The striking example is  EeOneGuy who did not see and did not comment on the scandal connected with frauds in his chat, оr how he and Maryana Ro didn't come on a ‘Videofun’ when promised.

• Pleading for likes and subscription

All the video bloggers are more or less pleading for likes and subscriptions, as this determines their earnings. But the question is how they do it. Do they remind about it during  all the video or request only at the end? It’s a difference.

• Ingratitude

Ingratitude- when YouTuber does not thank their subscribers for  subscriptions,  likes,  views and other merits.

After reviewing this question I realized that the Russian-speaking bloggers are the most ungrateful.

So English-speaking bloggers are more attractive to the audience than Russian-speaking ones. This is the main difference.

4.3. Censorship

“Bloggers don’t want to be responsible for their words!...”

            Will censorship be disposed in YouTube in Russia? The question is asked by many Russian-speaking YouTubers. Now there is debate about this issue. Russian Orthodox Church proposes to introduce censorship on the entire Russian-speaking content. At various Orthodox forums there are discussions on the matter. Bloggers don’t want to take responsibility for their words, the result of which could be the imposition of censorship.

            Of course censorship is bad, as all modern society is for freedom of speech, but what can we do? For example EeOneGuy alleges that on 9 May is an unnecessary holiday, Ruslan Sokolovsky catch Pokémon in the temple, and KateClapp  and Sasha Spielberg are waging the war for money. If a blogger starts control himself then censorship is not necessary.

            But is there really another choice?  The problem with censorship exists not only in the Russian-speaking content.  But English-speaking countries have come up with a more democratic solution to the problem  - it is YouTube Heroes.

            YouTube Heroes is a global community of volunteer contributors that help create the best possible YouTube experience for everyone. Heroes flag inappropriate content, add captions and subtitles to videos and share their knowledge with other users on the YouTube Help forum*, unlocking exclusive rewards along the way. The YouTube Heroes programme is offered everywhere that YouTube is available.

            I hope that YouTube Heroes will be available on YouTube and the Russian-language censorship is unnecessary. The problem with censorship is a similarity, but solutions to this problem are significantly different.

Conclusion

In my work I knew what a blog, video blog and who are video bloggers. I studied the history of blogging and gave examples of the most popular video bloggers. Analyzing, I have found the similarities and differences between the Russian and English video bloggers.

After completing all the goals that I set for myself, I received an ambiguous answer to the question if the blog is a dialogue of cultures and interests between the inhabitants of different countries.

On the one hand, video blogging seems to be a real dialogue of cultures. Through video blogs people show their daily life, their hobbies, engaging in charity, the culture, the mentality of the people in this country. Having finished my research, I realized that in English-speaking countries people are more sincere  and not shy to talk of what they care about. They do not advertise their earnings, say openly and justify their position, evoking human emotions in some videos. They communicate with their subscribers on a par, calling them “bro”. Thus with the help of blogs, you can learn about the mentality of the people as well as their culture.

But on the other hand, video blogging is not a dialogue of cultures, because the dialogue should be conducted by both sides. No doubt, the partners should be individual, unique and self-confident. But now, unfortunately, the entire Russian-speaking content is borrowed from the English-speaking YouTube, it is actually is copied from it  and does not have its own position.  Besides, the Russian-speaking YouTube videos are similar to each other.  The Russian-speaking YouTube may not reflect our own culture fully as it copies information from English-speaking content. 

I think that the Russian-speaking video bloggers are afraid to try something new, as in the case of the failure, they will be rejected by the audience.

We always think about the opinion of others and are afraid to be unique, driving ourselves into the framework. I think if we get rid of this quality, we will open a new unlike page of different Russian speaking YouTube. Only then we will be able to understand each other, negotiate easier and at last the “west monologue”  will become a multicultural dialogue.

Page№1

Hello! My name is Olga Dedushkina, I’m from ….My work is called “ Video blogs as a new way of communication”.

Page№2

In recent time among people of different age communication on the Internet has become fashionable. One of the popular means of communication now is video blogs. I am interested in this topic, because I believe web pages is a very effective way of changing information.

Page№3

After a survey among classmates, I found out that video blogs are popular among teenagers of my age, as 56% watch video blogs and 8% hold their video pages. Only 36% say that they don’t watch video blogs.         

Page№4

43%  of students responded that they often watch English-speaking You Tube channels.   The information in English helps to improve the language skills and increase knowledge of other countries' cultures.        

          Page№5

                After that I had a theory that the video blog  is a dialogue of cultures and interests between the inhabitants of different countries. 

Page№6

To prove this theory, I set the following tasks:

• To learn the history of blogs and the names of the most popular English-speaking and Russian-speaking bloggers.
• Describe the main topics interesting for subscribers in the Internet
• To find out what attracts and what repels the audience in video bloggers

Page№7

A blog is a discussion on an informational website published in the World Wide Web. It consists of discrete, often informal “posts”.

Indeed, bloggers don`t only produce content to post on their blogs, but also build social relations with their readers and other bloggers.

Page№8

A video blog or vlog often combines video with supporting text, images, and other pictures. The vlog category is popular on YouTube, which created a platform for the viewers to present their personal videos.

Page№9

I want to talk about 2 of the most famous personalities on the English-speaking and  Russian-speaking YouTube.

Felix Arvid Ulf Kjellberg is better known by his online pseudonim PewDiePie, is a Swedish web-based comedian and video producer, best known for his Let's Play commentaries and vlogs.

At the moment PewDiePie is «the king on YouTube», his channel has more than 52 million subscribers. «Forbes» magazine says, that  he is the richest video blogger in the world.PewDiePie calls his fans the "Bro Army".

Page№10

Ivan Rudskoi  also known as EeOneGuy is a Ukrainian web-based videobloger, best known for his Let's Play commentaries, comedy videos and vlogs. Now he has 10mln subscribers on his channel. Well, he is also the “king”, but on the Russian-speaking YouTube

  Page№11

I discovered the main topics which are interesting for subscribers in the video blogs. I’ll translate them for you.

• DIY – сделай сам
• Let's Play – давай играть ( о видео играх)
• Prank - розыгрыши
• Challenge – попробуй повтори
• Life hacking- полезные советы
• Beauty Blog – как быть красивой
• Sketch – костюмированное шоу

Analyzing various RussianYouTube channels, I came to the conclusion that all these themes have been taken from the English version of You Tube. So it is a similarity now.

Page№12

Attitude to the subscribers depends on the existence of a channel on YouTube. I came to the conclusion that videos on the English-speaking channels appear 4 times more often than on the Russian-speaking vlogs. This is the difference. English-speaking video bloggers care about the frequent release of new video on their channels, and  do think more of their subscribers.

Page№13

Which bloggers attract us and which ones repel?

 Since video blogs is a means of communication in the Internet, we can see and hear the speaker, and we can make our choice. Then I decided to find out what attracts and what repels the audience in video bloggers.

To realize  this idea, I conducted a survey.  I asked what teenagers pay attention to while watching the video.

Page№14

As a result, in the first place was the sincerity. The second and third place occupied the jokes and simplicity. But the appearance of bloggers took the 4th place in the list. And outsiders have become the voice, honesty and mimicry. 

As for me, I believe that the English-speaking video bloggers are more sincere. For example Maryana Ro in her video  said: "In this video, I will not be as usual grimace and show you present yourself." But PewDiePie  in his video tells about forsed positive and encourages bloggers to show their true feelings.

Analyzing the most famous Russian-speaking and English-speaking bloggers I have come to the conclusion that the English-speaking bloggers are simpler. They are not afraid to say what they thinks, to be a bit funny or not to follow the trends.

Thus the English-speaking video bloggers are more attractive for their audience than Russian-speaking ones.

Page№15

When I asked what factors discourage you, I received the following answers from my classmates: looking down, silly jokes, pleading for likes and subscription, boasting and ingratitude. 

After comparing I can say that the Russian-speaking YouTubers do not keep their promises and not considered the opinion of the subscribers. The striking example is  EeOneGuy who did not see and did not comment on the scandal connected with frauds in his chat, оr why he and Maryana Ro didn't come on a ‘Videofun’ when promised.

All the video bloggers are more or less pleading for likes and subscriptions, as this determines their earnings. But the question is how they do it. Do they remind about it during  all the video or request only at the end? It’s a difference.

After reviewing this question I realized that the Russian-speaking bloggers are the most ungrateful.

So English-speaking bloggers are more attractive to the audience than Russian-speaking ones. This is the main difference.

Page№16

            The question of censorship is asked by many Russian-speaking YouTubers. Russian Orthodox Church proposes to introduce censorship on the entire Russian-speaking content. It is because bloggers don’t want to take responsibility for their words, for example EeOneGuy declares that the 9 of May is an unnecessary holiday, Ruslan Sokolovsky catch Pokémon in the temple, and KateClapp  and Sasha Spielberg are waging the war for money. If a blogger starts control himself then censorship is not necessary.            

              The problem with censorship exists in the English-speaking content, too.  But English-speaking countries have come up with a more democratic solution to the problem  - it is YouTube Heroes, a global community of volunteer contributors that help create the best possible YouTube experience for everyone. Heroes flag inappropriate content.

            I hope that YouTube Heroes will be popular on Russian YouTube and the censorship is unnecessary. The problem with censorship is a similarity, but solutions to this problem are different.

        Page№17

After completing all the goals that I set for myself, I received an ambiguous answer to the question if the video blog is a dialogue of cultures and interests between the inhabitants of different countries.

Page№18

On the one hand, video blogging seems to be a real dialogue of cultures. Through video blogs people show their daily life. Having finished my research, I realized that in English-speaking countries people are more sincere  and not shy to talk of what they care about. They communicate with their subscribers on a par. Thus with the help of blogs, you can learn about the mentality of the people as well as their culture.

Page№19

But on the other hand, video blogging is not a dialogue of cultures, because the dialogue should be conducted by both sides. No doubt, the partners should be individual, unique and self-confident. But now, unfortunately, the entire Russian-speaking content is borrowed from the English-speaking YouTube, it is actually is copied from it  and does not have its own position. The Russian-speaking YouTube may not reflect our own culture fully as it copies information from English-speaking content. 

Page№20

I think that the Russian-speaking video bloggers are afraid to try something new, as in the case of the failure, they will be rejected by the audience.

We always think about the opinion of others and are afraid to be unique, driving ourselves into the framework. I think if we get rid of this quality, we will open a new unlike page of different Russian speaking YouTube. Only then we will be able to understand each other, negotiate easier and at last the “west monologue”  will become a multicultural dialogue.

Resources

1. https://en.wikipedia.org/wiki/Blog
2. https://en.wikipedia.org/wiki/History_of_blogging
3. https://en.wikipedia.org/wiki/Video_blog
4. https://support.google.com/youtube/answer/7124236?hl=en-GB
5. https://ru.wikipedia.org/wiki/PewDiePie
6. https://en.wikipedia.org/wiki/Jenna_Marbles
7. https://en.wikipedia.org/wiki/Zoella
8. https://en.wikipedia.org/wiki/Bethany_Mota
9. https://en.wikipedia.org/wiki/Tyler_Oakley
10. http://youtube.wikia.com/wiki/MyLifeAsEva
11. https://en.wikipedia.org/wiki/Eva_Gutowski
12. http://youtube.wikia.com/wiki/ThatcherJoe
13. https://en.wikipedia.org/wiki/Joe_Sugg
14. https://en.wikipedia.org/wiki/EeOneGuy
15. https://ru.wikipedia.org/wiki/%2B100500
16. https://en.wikipedia.org/wiki/This_is_Horosho
17. http://www.wikireality.ru/wiki/Frost
18. https://ru.wikipedia.org/wiki/%D0%
19. http://www.maria-way.ru/biografiya-marii-vej-interesnye-fakty-uvlecheniya-i-lichnaya-zhizn.html
20. https://en.wikipedia.org/wiki/Sasha_Spielberg
21. http://www.wikireality.ru/wiki/%D0%A1%
22. http://www.wikireality.ru/wiki/%D0%AE%D0%BB
23. https://24smi.org/celebrity/2373-yuliya-pushman.html
24. https://24smi.org/celebrity/3435-ian-gordienko.html
25. https://en.wikipedia.org/wiki/Do_it_yourself
26. https://en.wikipedia.org/wiki/Let%27s_Play 
27. http://you2bestar.ru/kto-takie-letsplejshhiki-i-chto-takoe-letsplei/
28. http://you2bestar.ru/kto-takie-letsplejchiki-i-kto-takie-obzorchiki/
29. https://ru.wikipedia.org/wiki/%D0%9F%D1%80%D0%B0%D0%BD%D0%BA
30. https://ru.wikipedia.org/wiki/Лайфхак
31. https://www.youtube.com/user/PewDiePie/featured
32. https://www.youtube.com/user/JennaMarbles
33. https://www.youtube.com/user/zoella280390
34. https://www.youtube.com/user/EeOneGuy
35. https://www.youtube.com/user/SaySasha
36. https://www.youtube.com/user/TheKateClapp
37. https://www.youtube.com/channel/UC_Jgq365910smOx2I_qdpaQ
38. http://www.psychologos.ru/articles/view/iskrennost
39. http://verim.org/favorite/duhrazv/iskrennost
40. https://ru.wiktionary.org/wiki/%D0%BF%D1%80%D0%BE%D1%81%D1%82%D0%BE%D1%82%D0%B0

Название работы – Ольги Дедушкиной – « The blog  is a dialogue of cultures- Блог –  Диалог культур». Цель- Изучение и анализ и сравнение роли блога в жизни зарубежных сверстников и российских подростков. Эта тема представляется актуальной, так как интернет ( блог) стал одним из самых распространенных средств общения в настоящее время. Популярность блогов растет. Ознакомление с блогами англоговорящих подростков и сравнение их с содержанием и формой блогов русскоговорящих ведущих позволяет оценить чужую духовную самобытность, овладеть реалиями зарубежной культуры, влияет на восприятие окружающего мира, на стиль общения в родном социуме, учит толерантности. В работе были сделаны попытки провести исследование в форме социологического опроса сверстников. Исследовательский материал был систематизирован и выдвигаемые тезисы проиллюстрированы в презентации.

Название работы Кирилловой Екатерины. «Охрана окружающей среды в России и США» Цель  выявить сходства и отличительные особенности экологического движения в России и США. Тема представляется актуальной – так как год 2017 объявлен годом экологии. Изучение это проблемы на английском языке чрезвычайно важно, так как именно английский язык является средством международного общения и поможет странам и народам объединить усилия. Объединенные усилия необходимы для решения экологических проблем. В работе использованы методы анализа и сравнения, сделана попытка социологического опроса, работа не обладает научной новизной, но отличается самостоятельностью выдвинутых положений, полнотой и логичностью аргументации.