презентация по теме субкультура "Моды"

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The word mod goes from modernist, which was a term used in the 1950s to describe modern jazz fans as well as the musicians themselves.

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Elements of the mod lifestyle include music, clothes (often tailor-made), dancing and motorscooters.

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From the middle till the end of 1960s the mass media often used the term mod to describe anything that was popular, fashionable or modern.

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The movement began in London in 1958 .

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These early mods were obsessed with new fashion, such as slim-cut Italian suits, and music styles such as modern jazz and rhythm and blues.

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A lot of mods used motorscooters for transportation, usually Vespa or Lambretta.

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As the lifestyle developed and was adopted by British teenagers, mods expanded their musical tastes to American jazz and R&B to embrace soul, Jamaican ska, and British beat music and R&B.

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The favourite mods group are Georgie Fame , The Animals, The Small Faces, The Who, The Yardbirds, The Kinks, and The Spencer Davis Group.

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Mods were the products of a culture.

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As psychedelic rock music and the hippie culture appeared many people drifted away from the mods lifestyle.

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At the other side of the youth culture spectrum, both in philosophy and appearance were the hard mods.

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The hard mods were rougher, had less emphasis on citting – edge fashion trends, and got their hair cropped short.

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The hard mods soon transformed into the first skinheads.

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They retained basic elements of mod fashions – three-button suits, Fred Perry and Ben Sherman shirts, Sta-Prest trousers and Levi’s jeans – but mixed them with working class – oriented accessories such as braces and Dr. Martens boots.

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They borrowed Jamaican style and looked like rude boy: cropped hair, short-hemmed trousers and vary narrow brimmed Trilby hats.

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The 1960s skinheads kept some of the original mod music styles alive: ska, soul, rock steady and early reggae.

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The most important for mods is clothes.

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Моды борются за тот образ жизни, который они ведут и проповедуют модный стиль одежды.