Business course

Слайд 1

Product description is the marketing copy that explains what a product is and why it's worth purchasing. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they're compelled to buy.

Слайд 2

1. Think about the who, what, where, when, why and how Who is this product for? The target audience can be a gender (women or men), an age group (college kids, retirees), a lifestyle demographic (new mothers, car enthusiasts) or some other defined group of people. What are the product’s basic details? This includes attributes such as dimensions, materials, product features and functions. Where would someone use this product? Is it meant for indoor or outdoor use, for your car or your home? When should someone use the product? Is it meant to be used during a certain time of day, seasonally or for a specific type of occasion? Just as important is pointing out if a product can or should be used every day or year-round, as that will speak to its long-term value. Why is this product useful or better than its competitors? This can be anything from quality to value to features — really think about the benefits that will speak to customers. Also consider how images can complement your product copy . How does the product work? This may not be necessary for every product, but if you are selling anything with moving parts or electronics, it’s a must-have. These questions are great to use as your product description template when you want to accurately describe your best items. Steps for product description :

Слайд 3

2. Determine the best format to describe your products. 3. Make your product description copy short and sweet.

Слайд 4

4. Use storytelling to your advantage . Does your product have a backstory that’s particularly special to you? Chances are it will be particularly special and endearing to your audience, too. Use that story in your product description to add more character to your item, engage your audience and win hearts and minds.

Слайд 5

5.Don’t be afraid to boast . Is your product differentiated through a founder’s expertise? Is your product better because of years of testing? Is it hand-crafted? Call that out! Tell a better story in your short product description paragraph by including tidbits of detail that prove why your product is better than rest. Don’t be afraid to name drop, either.

Слайд 6

6. Know when to show and not tell. Text isn’t always the best way to describe your product. If you are getting too wordy, think about how you can simplify. Images carry weight and are better remembered by customers. If possible, show off your product in a visual that explain exactly what it does Don’t be afraid to be unique